Inspiring sports coaching for boys and girls aged 7-16


Parent Guide

We understand you will have lots of questions about Academies of Sport, your child’s welfare and a host of other details. Below are answers to most of the questions you may have, but if you have other questions please get in contact with us by email or call 0330 111 9077 (charged at local rate).

How to book

  • Online: visit the Sports or Venue pages to start the booking process
  • Phone: 0844 870 9077 (local rate) please leave a message outside normal office hours
  • Email: contact us at


Academies are usually booked as a 3 or 4 day course and cannot be booked by the day.  Once you have chosen an Academy, just select the option you want on our online booking system and then pay in by credit/debit card.  


Booking and Paying

  • How and when can I pay?

    You will need to pay the full amount at the time of booking by credit card or debit card. Full and final payment for all bookings must be made 28 days before the first date of your Academy booking. You can still book within 28 days, but full payment must be made at the time of booking. See our terms and conditions online for full details.

  • Can I use childcare vouchers to pay for my booking?

    No, as we run sports courses for children, Ofsted does not recognise us as a provider of 'childcare' and as such we are unable to accept payment by childcare vouchers.

  • What if I need to change my booking dates?

    We know plans change so you can change booking dates up to 14 days before the first day of your Academies of Sport booking - as long as it’s within the current season and there’s availability for alternative Academies. We can only move the booking as a full Academy, not split across multiple weeks. We will not charge you for making changes, but there may be a difference in price which will need to be paid for.

About Our Academies

  • What age does my child have to be?

    Academies of Sport are usually for children aged 7 to 16 years, although some are for older children due to the more technical or physical nature of the sport. In each Academy, children are grouped by age to ensure they get the appropriate level of coaching, and helps them to make new friends. Please check the Academy pages on our website for full details of ages.

  • How fit does my child have to be?

    We aim to be as inclusive as possible with an ‘open to all children’ policy. Children should be reasonably fit and healthy, and not suffer from any physical or medical condition which may be aggravated by attending an Academy, cause injury to themselves or other children. If you have any questions or concerns about your child’s fitness or physical abilities, or if they think they need extra support, then please call our Customer Services Team on 0330 111 9077 (charged at local rate) to discuss prior to booking.

  • How able does my child have to be?

    To gain the most from an Academy, children should have some experience of participating in their chosen sport. Complete beginners may find it hard to keep up with the programme and all the new knowledge. However, for 7 and 8 year olds, a small amount of prior understanding is an advantage but not essential and some Academies have specific junior programmes for younger children. All coaching is age appropriate and delivered to the abilities of the participants.

  • How many children are there on an Academy?

    This depends on the sport and facilities, but are usually between 30 and 80 children.

  • Who are your coaches?

    Our Head Coaches don’t just put their names to the programmes they create; they work with Academies of Sport to coach every child on the course and take a close personal interest in the quality of the Academy experience. Head coaches will be on the academy with the children for at least one full day during the course, however some head coaches will be there for the full duration. Head Coaches are joined in delivering their programmes by a team of highly qualified and experienced assistant coaches. All our assistant coaches are qualified and experienced at the sport they are coaching. We conduct Enhanced CRB checks and references on all our coaches so you can be confident that your child is in the best possible hands.

  • What are your child to-coach ratios?

    The child-to-coach ratio vary according to the needs of each sport and are set at a level that ensures children receive an appropriate level of coaching to develop in their chosen sport.

  • Will my child be grouped with children of a similar age?

    All children on an Academy are divided into groups of children of a similar age and/or ability to ensure they get the appropriate level of coaching and care, and ensuring they make new friends.

  • Can my child go in the same group as their friend?

    Yes, as long as they are about the same age and/or ability as each other – usually within 18 months. Friend requests can be made at the time of booking, but due to the complex nature of Academy groupings, we cannot always guarantee requests, but we will do our best!

  • What if my child is nervous about attending an Academy?

    We know the first day at an Academy can seem daunting to a child, but usually within a short time they are settled, making new friends and raring to go! Our experienced coaches know how to welcome children and make them feel comfortable and confident within their group. Parents are welcome to call the Academy manager during the day to check on how your child is settling in.

  • What happens if it rains?

    Rain should not put off most budding sportsmen and women so we do carry on with the coaching programme, but we’ll always ensure child safety is our priority, so we may stop coaching for heavy rain and thunderstorms.

  • What time should I drop off and collect my child?

    Our standard drop off time is from 8.45am for a 9.30 start, and collection until 4.15pm (Academies stop at 3.30pm).

  • What if I am late dropping off or collecting?

    If you’re running late to collect your child, please call us on 0330 111 9077 as soon as possible so we can inform the Academy Manager. If you are later than 4.15pm, we reserve the right to charge £5 for every fifteen minutes to cover the extra costs of having 2 coaches staying late.

  • What if my child is ill or injured on Academy?

    At Academies of Sport we do everything possible to minimise bumps and scrapes, and we have fully trained First Aiders on all Academies. In the event of a minor accident, a coach will attend to your child as necessary. For anything beyond that, you will be immediately informed and in the unlikely event of a serious accident we will inform emergency services. If your child becomes ill on Academy, we will do everything we can to make them comfortable, however it may be in their best interest to be collected from Academy early as we do not have the capacity or facilities to care for ill children for an extended period of time. We do require that any child who becomes ill on Academy be kept away from Academy for the full duration of their illness and 24 hours after the end of their symptoms.

  • What if my child has difficulty settling on Academy?

    Our coaches are experienced at welcoming newcomers onto Academy, and most children will be coming on their own and looking to quickly make friends! You can contact the Academy Manager at any point during the day to check on how your child is doing.

  • What if my child is ill or injured before an Academy?

    If your child is ill or injured before Academy, please do not attend Academy until they are well and have been symptom-free for at least 24 hours. Please note if a child does come to Academy unwell, we reserve the right to refuse entry to Academy as we have a duty of care to the other children on Academy not to expose them to potential illness or infection. We are unable to refund any monies due to illness/injury, but we can offer a credit note for any remaining days upon receipt of a doctors note. Credit notes must be used by the end of the following season.

What To Bring On Academy

  • What should my child wear?

    As the clothing and footwear requirements for each Academy varies, we will email you a clothing and gear list when you make a booking. We recommend appropriate sportswear (i.e. shorts, tracksuit bottoms, tee shirt and sports footwear). A sweatshirt/jacket for breaks or cooler weather should also be brought. We cannot be responsible for damage to any clothes so please do not send children in their best gear.

  • What should my child bring?

    - Children should bring a healthy packed lunch and plenty of snacks as children will be active all day and need calorie top-ups! If the weather is warm, we recommend including an ice block as we do not have facilities to refrigerate food.

    - Refillable water bottle that the children can take out with them throughout the day (we supply drinking water for them to fill their bottles).

    - Please also pack sun cream for your child, preferably applying it before they arrive on Academy, although we cannot apply sun cream directly to your child, we will remind them throughout the day to re-apply. We also recommend bringing a cap or sunhat during hot weather.

    - In order to help us return lost property please ensure everything is named where possible.

  • What should my child not bring?

    - Money is not required on Academy

    - Please do not bring portable electronic devices (e.g. Mobile Phones, iPods, Nintendo DS, etc.). They will not be needed on Academy and we cannot be held responsible for anything going missing or being damaged.

Specific Needs

  • What if my child needs extra help?

    We aim to be as inclusive as possible with an ‘open to all children’ policy. If your child requires extra support, please email or call us to discuss your child’s specific needs so we can ensure they are able to fit into the Academy programme and whether any special arrangements need to be made.

  • What if my child has a medical condition?

    At the time of booking, please give us as much information regarding medical conditions and medication as possible in order for us to provide appropriate care for your child during their time on Academy. We may require you to fill out additional information prior to Academy, but we will send these out with your confirmation email. All information you provide at the time of booking will be with our coach on Academy by the time you arrive for your first day. Please note we will only administer medication that is prescribed for that child by a health professional.

  • What if my child uses an Epi-Pen?

    If you require your child to have an Epi-Pen on Academy, please tell us about this at the time of booking including as much information about their allergy. Although we have qualified first aiders on Academy, on your first morning we require a medical professional (or you if a medical professional is unavailable) to demonstrate the Epi-pen to our Academy Manager so we are prepared to care for your child.

What Are Your Policies?

  • What is your health and safety policy?

    For our full policies and procedures document, please email our Customer Services team –

  • What is your policy on bad behaviour?

    At Academies of Sport we focus on coaching and participation through an atmosphere of mutual respect between children and coaches. We have a code of behaviour on Academy and expect all children and coaches to abide by it. We encourage positive behaviour on our Academies, and our coaches are experienced in dealing with behavioural issues. However, on the rare occasion that a child has a prolonged negative impact on the experience of other children on Academy, we do reserve the right to exclude children from Academy. No refund for any subsequent days will be offered, and any additional costs associated with the exclusion, including transport home if necessary are the responsibility of the parent.

  • What is your Safeguarding Children policy?

    Academies of Sport are committed to safeguarding and promoting the welfare of children and expects all coaches to share this commitment. We recognise our moral and statutory responsibility to safeguard and promote the welfare of all children. We endeavour to provide a safe and welcoming environment where children are respected and valued. We are alert to the signs of abuse and neglect and follow our procedures to ensure that children receive effective support, protection and justice.

  • What is your Equal Opportunities policy?

    We are committed to equal opportunities in all aspects of our work. We are an equal opportunities employer and welcome all children regardless of gender, religion or race. Every child on our Academies has access to the same opportunities. We take a zero tolerance stance on discrimination or bullying of any description.

  • What is your privacy policy?

    We respect your privacy and we will never pass on, sell or share any of your personal information to organisations outside of Academies of Sport and its holding company, Active Education Group Limited. As part of running our business, we will from time to time share some of your data with printers and/or mailing companies so we can post you information about our products, but they will not pass on this data and will delete it after they have undertaken the work for us. Your personal information will be stored securely at all times and is only accessible by a small number of authorised staff. For full details, see our Privacy Policy.